As AI tools evolve and investors turn more to technology for their financial planning needs, financial advisers must evaluate the unique value they can provide their clients.
For independent consultant Rob Macdonald, helping clients change their financial behaviour to achieve financial wellbeing is something machines can’t replicate and advisers should adopt as part of their financial advice process.
In an Amity Investment Solutions webinar this week, Macdonald argued that the ability to help clients navigate their financial behaviour is valuable not only to clients’ portfolio outcomes, but to advisers’ indemnity against digital advice.