A webinar hosted by Amity Investment Solutions unpacked a hard truth for financial advisers: the biggest risk to client portfolios isn’t markets, it’s behaviour.
In a session hosted by Amity Investment Solutions chief executive officer Marius van der Merwe (pictured above) and behavioural coach and financial consultant Rob Macdonald, the conversation centred on how emotional decision-making continues to erode long-term investment outcomes, despite increasingly sophisticated financial products and advice frameworks.
Macdonald argued that while the industry has evolved in terms of tools, access and product innovation, human behaviour has remained largely unchanged and often counterproductive.