Even when clients have a well-considered financial plan in place, their behaviour does not always follow the path they intended. Emotions, behavioural biases, deeply held beliefs, and external influences can all affect financial decision-making and sometimes pull clients away from their long-term goals.
For the human-centred financial advisor, understanding where and why behaviour goes wrong is an important part of helping clients make better financial decisions. Rather than simply correcting the behaviour, advisors need to understand what is driving it and how they can help clients navigate these moments more effectively.
Why do otherwise rational clients sometimes make poor financial decisions? What causes them to abandon a carefully considered plan? And how can advisors recognise when a client is entering the “Bermuda Triangle” of financial behaviour?
Join us on 23 September for the next webinar in Amity’s 10-part series, The Human-Centred Financial Advisor, titled The Bermuda Triangle of Financial Behaviour – Where clients’ behaviour goes wrong. In this session, Rob Macdonald will explore the behavioural forces that can cause clients’ financial decision-making to go off course and how advisors can better understand and respond to these behaviours.
Don’t miss this opportunity to deepen your understanding of financial behaviour, strengthen your client conversations, and help clients stay focused on the decisions that support their long-term financial.