Whether you have a fledging advisory business for which you want to adopt the right strategies from the get-go, or you’re a veteran aiming to work more efficiently and effectively, client segmentation could be a useful exercise to undertake.
According to a SmartAsset article here, a financial adviser’s clients can be segmented by different categories or tiers, for example, age, AUM, net worth, or specific needs, with the adviser’s services adapted accordingly.
Capitalising on proper client segmentation can improve client experiences and streamline an adviser’s communication and support, enabling them to focus on growth, according to Tanya Coetzee, Amity Investment Solutions adviser experience manager.